The YOKU MOKU MUSEUM is a museum which houses Picasso's ceramic collections that resonate with the idea: "confectionary should be creative" inherited from the founder of YOKU MOKU Co., Ltd. Based on this concept, we have prioritized the Museum that provides surprises and discoveries for both Picasso and YOKU MOKU fans. Therefore, we have prioritized the Museum that offers surprises and discoveries for both Picasso and YOKU MOKU fans. Based on mission and vision statements, diverse fields of art, education, and food were unified through educational workshops. Yoshihiro Kurita Architect & Associates has designed the Museum's conceptual and administrative base and embodied them in the architectural form.
The location of YOKU MOKU MUSEUM was carefully chosen in the residential area in Minami-Aoyama with a purpose to extend our hospitality to the visitors. The architecture evokes a "Sichu-no-Sankyo (mountain house in the city)*3" the building has a two-story with a courtyard where people can enjoy natural lights, winds, and nature. The materials are consistent with pottery while keeping the image of both Picasso's ceramics and baked confectionery. The roof is an homage to the traditional barrel type roof tile of the Côte d'Azur, where Picasso had produced ceramics. The heat-resistant bricks inspired the floors and walls in pottery kilns. When viewed under the natural light, the colors of Picasso's ceramics characteristically become vivid.
The exhibition room on the 2nd floor brings out the vivid colors of the ceramics in an open space filled with light that enters through the courtyard and other windows. By contrast, the basement particular exhibition room will make the ceramic works to emerge from the dark background using the has adjustable lights in the most suitable way.
The café located next to the courtyard on the 1st floor houses a museum shop where anyone can freely come and go without going through the exhibition room. Café and galleries will accommodate the lectures and art sessions, where the visitors can find surprises and discoveries.
*3: "Sichu-no-Sankyo (mountain house in the city)
The words are from the philosophy of "SADO" (the way of tea). One finds a joyful spirit in quietness as if living in the mountains, even being in the center of the city. "Vallauris," where Picasso created his ceramics, is the small village by a mountain side. YOKU MOKU MUSEUM evokes a similar atmosphere even in the center of Tokyo.
The signage materials are mostly ceramics, making visitors feel the Museum's concept and Picasso's passion for his ceramic works. The form and color of individual signage are slightly adjusted to fit into every space in Museum. We hope that the visitors enjoy not only Picasso's works but also the whole experience traveling through the Museum.
The identity is based on the shape of Picasso's ceramic works. The rounded shape shows the warmth and smoothness of ceramic and reflects the friendly feeling of the art session program held for a wide range of visitors. The identity hasthree3 tones of blue, which is consistent with YOKU MOKU blue. The variation of blues tells that ceramics' rich colors effected by the process and atmosphere here of production.
The identity is applied to graphic media such as posters, catalogs, and museum goods.